President

Catherine has a mountain of operational and management experience in the entertainment industry with highlights that include managing all the business for the Province of Alberta’s 2010 Olympic Activations and Executive Producing Vancouver House at the same time!  As well, producing a six-city concert simulcast for Bell Canada's 125th Anniversary, serving as the show director for the Pacific tsunami relief benefit concerts held in Vancouver and Calgary and serving as the Executive Producer for the Adidas Pavilion at the 2008 Beijing Olympics.  Finally, through all her years as a “road dog” she’s had the great privilege of working with Chantal Kreviazuk, Dido, Sarah McLachlan, Neil Young, Sheryl Crow, The Pretenders and many more. 

Piercingly practical when needed (and that’s most of the time), Catherine is one of those warm, uber-attentive client advocates who sees all, listens to all, and does whatever it takes to keep things rolling.

Managing Director

Jordan Melville is the Managing Director of brand.LIVE and Vice President of Business and International Development for T&M Group of Companies and Affiliates, bringing over 15 years of expertise in operations, finance, business development and strategic planning to the team and to brand.LIVE’s portfolio. Jordan is a seasoned business development professional, most recently carrying out a senior management role with T&M Group of Companies, including Boston Pizza.

While the rest of the brand.LIVE team focuses on clients (and, occasionally, blogs about cool upcoming projects), they’re oh-so comforted to know that Jordans’s at the helm, keeping brand.LIVE fiscally healthy and on-track.

Senior Vice President, Creative & Production

Widely regarded as one of the country’s top producers of live concerts and major events, Paul has built and managed countless worldwide tours for top-selling international recording artists including Sarah McLachlan, INXS, Prince, Avril Lavigne and Nelly Furtado. Over the past 20 years, he’s maintained his rock and roll heritage (but, sadly, not his rock ‘n roll hairstyle) while also producing numerous outdoor festivals - most notably including 150 dates of the wildly successful Lilith Fair Festival from 1997-1999, as well as dozens of corporate events and fundraising benefits.  More recently and closer to home Paul worked alongside David Atkins as the Producer for the nightly 2010 Olympic Victory Ceremonies and nightly concerts at BC place stadium and is currently working as the Executive Producer on the rapidly expanding "LIVE at Squamish" Music and arts Festival.

In the end, Paul represents that perfect mix of killer client service and mad-scientist enthusiasm for creative work, which keeps staff, suppliers and clients coming back every time.

Creative Director

A background in live event production and management has seen Allan work on events of all sizes, including up to 135,000 per day at the legendary Glastonbury Music Festival. Having overseen the creative and sitedesign for the recent LIVE at Squamish music festivals, Sarah McLachlan Foundation concert in Ambleside and Vancouver's Celebration of Light, Allan brings a skill for marrying successful and practical production management with creative flair – keeping sponsors, clients and audience members all happy. With close to 10 years experience in the industry Allan has worked on creating the sites for several new music festival properties including the Hop Farm Festival, Mighty Boosh Festival and innocent village fete in the UK (all 30,000 attendees) and the first two years of LIVE at Squamish, Canada's newest and hottest festival property (13,000 attendees). Allan specializes in turning green fields from dirt to disco, empty warehouses from space to spectacular. In working on music festivals has regularly dealt with local authorities on all the implications of putting on new festivals and events with live music in residential and urban areas. 

With mild ADHD thinly disguised as multi tasking, Allan runs an eye across all of brand.LIVE’s projects to ensure we’re delivering original and engaging content for our clients

Director, Communication and Partnerships

The Montreal native comes from the experiential marketing world, where he directed national accounts such as Future Shop, The Dairy Farmers of Canada, Tourism Toronto and Metro News. Having created and managed partnership plans for dozens of clients at major events accross Canada, Gregory understands how events fit within the marketing mix. He is also responsible for leading marketing initiatives for brand.LIVE's events, using public relations, social media, traditional media, experiential and more.

Gregory focuses on the brand part of brand.LIVE, creating marketing solutions for clients through jaw-dropping events.

Project Manager

Bringing a wealth of experience from international events such as the Beijing Olympics, Doha Asian Games, Melbourne Commonwealth Games and FIFA World Cup South Africa, Andrea spends her days Project Managing some of brand.LIVE’s largest events.  Working closely with clients to identify their goals, develop their vision and deliver exceptional events, recent projects include Canada Day at Canada Place, Celebration of Light Fireworks Festival, Alberta House at the 2010 Vancouver Olympics and Barefoot in the Backyard with Sarah McLachlan. The most current projects for Andrea include the Molson Canadian House for the 2011 Grey Cup Festival, and planning for the 2012 Celebration of Light.

After a calming yoga session in the early-morning, Andrea can be found onsite with a cell phone in one hand and clipboard in the other. Always rocking a pair of vintage leather boots, she's as cool as a cucumber as she manages suppliers to ensure the best results for her clients.

Creative Project Manager

A career that encompasses a vast folio of events including one of the world’s largest short film festivals: Tropfest - held within Sydney’s Royal Botanic Gardens for an audience of over 100,000 people, Sandra has created unique event solutions for a wide range of clients such as the Smirnoff Black Australian launch and Smirnoff Black Gallery (Diageo Australia), M.A.C Cosmetics Fashion and Product events (M.A.C Cosmetics Australia), Sydney Fashion Festival (IMG Australia), Absolut Vodka (Pernod Ricard Australia) Mercedes Benz 125! Years of Innovation Celebration (Mercedes Benz Canada), and many more. 

Project Manager

Always armed with enthusiasm and a smile, Brittany brings a host of event production experience to the table. Having worked with a broad spectrum of brands and clients including Holt Renfrew, Cathay Pacific, Make a Wish Foundation and the Rio Tinto Alcan Dragon Boat Festival, Brittany has an eye for creating and building events that exceed clientele expectations and standards. 

From black-tie to tie-dye, Brittany lives up to her inadvertent titles of being the go-to-gal and make-it-happener for events of all shapes and sizes.

Marketing and Sales Coordinator

With a background in Marketing and Communications, Michelle has an astute knowledge of the business world and the importance of relationships.  Responsible for managing social media stems for event properties, developing and cultivating partnerships, and project managing, Michelle is always ready to use her creativity to and enthusiasm to get the job done.  

Vancouver born and bred, Michelle can be found at many city events, meeting new people and making connections. Always on her toes, Michelle has her fingers dipped in to numerous brand.LIVE events.