MERCEDES BENZ 125! YEARS OF INNOVATION ANNIVERSARY EVENT
Celebrating 125 years of innovation and design, Mercedes Benz held an evening event for 300 exclusive guests and media at VanDusen Botanical Gardens. The event, held the evening before the launch of Luxury + Supercar Weekend 2011, was a sneak peek of the weekend show and an unveiling of four new Mercedes Benz vehicles into the Canadian market. Brand.LIVE was responsible for the creative direction of the event, invitation, entertainment, production and execution.
ROI:
- 300 VIP guests treated to an evening of Belvedere cocktails, canapés and entertainment
- Unveiling of four 2012 Mercedes Benz models
- International coverage of the Maybach 57S
OMG:
- High end cocktail event set within the centre of VanDusen’s Great Lawn
- 300 guests surrounded by 150 vehicles valued at over $125 million
- Fully choreographed unveiling of Mercedes Benz models involving coordination of lights, sound and video
